Based out of New York, the Deadass Family is a community full of people from all around the world.

It is our goal to create a winning, uplifting environment for our people by promoting Hip Hop's original values of peace, unity, love and fun.

With that being said, our merchandise is made by our people, for our people. Each season we open up the project to aspiring artists, designers, and creatives, looking to provide them with an experience they won't forget. The end result, is a dope ass line of clothing, jewelry and accessories we've developed together.

We're focused on premium comfort and quality, while producing some of the hottest deigns on the market.
Proceeds go back into our community, to the season's leading designers, and to charitable contributions. 

You can read more about our family here.